This week we look at the choices taken to promote candidates in political elections, important issues in this election and determine what issues are most important to you. You will determine what issues you feel should be addressed, you will compare your opinions to other classmates, you will discuss and provide reasoning for your choices and you will create a positive campaign ad to reflect your position.

John F Kennedy Campaign ad

Nixon ad

Reagan ad

Bill Clinton ad

Attack ad on Trump

Attack ad on Clinton

What issues are important to you?
Complete the chart to provide factual information to support your positions on the issues.
Compare issues and reasoning with a partner.
Complete for homework, adding additional information and checking validity of your support.


#myparty16- Groups of 4 will work on this together but everyone must have a completed copy.

What 3 issues will your party focus on for this campaign?

For each issue you must research to find several(at least 3) specific examples of the problem occurring. On the back of this worksheet you should summarize the piece of evidence- if it is an event, explain, if it is research, explain how it applies to your issue.

What type of propaganda will you use in your commercial? Review the 7 techniques below. Remember that your commercial should project the seriousness of your issues and should be positive in nature.


As generally understood, propaganda is opinion expressed for the purpose of influencing actions of individuals or groups. More formally, an"expression of opinion or action by individuals or groups deliberately designed to influence opinions or actions of other individuals or groups with reference to predetermined ends."

7 types of propaganda:

Transfer carries the authority, sanction, and prestige of something respected and revered over to something else in order to make the latter acceptable; or it carries authority, sanction, and disapproval to cause us to reject and disapprove something the propagandist would have us reject and disapprove.
Plain Folks:
Plain Folks is the method by which a speaker attempts to convince his audience that he and his ideas are good because they are "of the the people," the "plain folks."
Band Wagon has as its theme, "Everybody-at least all of us-is doing it"; with it, the propagandist attempts to convince us that all members of a group to which we belong are accepting his program and that we must therefore follow our crowd and "jump on the band wagon."
Glittering Generality:
Glittering Generality-associating something with a "virtue word"-is used to make us accept and approve the thing without examining the evidence.
Testimonial consists in having some respected or hated person say that a given idea or program or product or person is good or bad.
Name Calling:
Name Calling-Giving an idea a bad label is used to make us reject and condemn the idea without examining the evidence.
Card Stacking:
Card Stacking involves the selection and use of facts or falsehoods, illustrations or distractions, and logical or Illogical statements in order to give the best or the worst possible case for an idea, program, person or product.

Common Emotional Appeals: Fear, Ridicule, Pity..

If your group finishes early- Take a look at the inshot app and look at the commercial criteria (below)

#MYparty16 assignment criteria


Work on your storyboard - You should have a complete script and be ready to film tomorrow!

#MYparty16 outline & storyboard

Open Source or Create Your Own Music
Music used for the commercials can not be copyrighted. Here are some sites for students to explore open source music or to create their own music for the background of their commercials.
Open Source Music
Royalty Free Music
Jewel Beat
Free Music Archive
Pod Safe Audio
Create your own music
Beat Lab
Button Beats
Virtual Keyboard
Monkey Machine
Roc by Aviary


Where do you fit? The 2016 Political Party Quiz